Mikaela Shiffrin. Photo by Agence Zoom
Sustaining our
Ski Racing Legacy
The opportunity:
The Vail Valley has built an international ski racing legacy over more than 50 years of producing world-class events. Since 1981, the Vail Valley Foundation has been the steward of these events. We have an opportunity to ensure our ski racing legacy not only lives on, but expands to include men’s and women’s FIS World Cup racing under a festival structure unmatched anywhere in the world.
What we will do:
We will create a worldclass ski racing festival to include men’s and women’s World Cup races, celebrity and ski legend pro-am races, VIP experiences, live entertainment, youth and collegiate ski competitions, and more. This festival will create stronger economic footing and secure our place in the world of international racing for decades to come.
Hosting the world’s best
Our goal to sustain our ski racing legacy is to bring our athletics and ski racing history to the next level. To do so, the VVF will establish a longterm calendar position for a women’s and men’s FIS World Cup festival in early December in Beaver Creek.
This festival, which will be the first of its kind for our community and within the USA, will include a celebrity and legends of skiing pro-am race, live music, community engagement and celebration, youth or collegiate races, and VIP hospitality. This festival will further expand the VVF’s legacy in world-class athletic events, expand opportunities to celebrate our local mountains and skiers, and yield a direct economic impact for Beaver Creek and Avon of $8 million per year.